Welcome to the Notswolds!

We often think of places as being defined by their landscapes. In reality, they’re defined by the people who shape them.

That idea became the starting point for Notswolds: a celebration of England’s overlooked heartland, a region spanning six counties with Rutland at the centre, and the artists, makers and creative businesses that call it home.

Moving to the region from London, founders Laura Jekyll, a decorative painter, and John Davison, a filmmaker, became part of a remarkable creative community. One introduction led to another: a furniture maker to a ceramicist, a gallery to a textile designer, a grower to a chef. Before long, a picture of the region began to emerge.